Everyone Is An Influencer
Kelly Keenan
The last book in 2021. In a nutshell, highly recommended. Reading this book introduced me to the concept of brand and engagements between parties in a way that made me open-minded. The book has 250 pages, but I gain so much from it!
The title may make it seem like a reading material only for Instagrammers and YouTubers, but it's really for everyone! It's about being an influencer who endorse person/products that they enjoy or are interested in.
The author points out "Story Telling is a short-term tactic. Story Celebration is a long-term strategy." - celebrate your achievements/new decisions, to reach audience that are truly interested in your party. Nowadays, Instagram is full of "followers" wars, many nano-influencers gain followers by randomly following others on the internet. You may notice that most of them are actually following thousands of accounts and have a similar number of following and followers, this is one of the "strategies" to increase Instagram followers, but these followers they've gained may not be interested in the content, they "Followed Back" simply for mutual advantage - to gain own followers counts too.
Kelly Keenan emphasized the importance of reaching authentic audiences - people who really enjoy your story/product or who are proud to be a part of your it.These relationships will last longer than sales talks. These concepts applies to team management too, Team members are the first celebrators and influencers of the product vision and achievements, they share the progress and celebrate the final results, giving motivations and a positive aura internally and externally.
The author mentioned "too many people talking bullshit". LOL. That's really true. Do the right thing, save your saliva, and prove it with your actions. Your authentic stories will gain you respect and influencers.
Quotes:
- The opportunity to step up and be an influencer, to impact a brand’s story and create change, is open to everyone.
- Getting people to join the party is what real influence is all about.
- Celebrators don’t force themselves to participate. They feel the brand’s story. They relax and become part of it.
- Participation becomes more influential and inspiring when people can inject their own ideas and emotions. This type of support isn’t mandated or memorized; it’s authentic and original.
- If you pretend that a cat is a dog, people will figure it out when the cat doesn’t bark.
- Get excited—life is too short not to celebrate stories.
- Avoid taking the time to tell brand stories and instead be a brand who tells stories.
- Story Telling is a short-term tactic. Story Celebration is a long-term strategy.
- A brand can’t be positioned for success in the future if its story is not authentic.
- Honesty is vital. People will figure it out quickly if you’re not.
- You can’t talk shit. People are looking for content and individuals they can trust and believe in. Only talk about the things that you do naturally.
- Celebrating your Brand Story through ongoing conversations, engagements, and experiences in a way that inspires participation, solidifies your culture, and builds long-term relationships.
- When a team member is able to visualize and embrace their role, their value for the work they do increases.
- THE RIGHT STORY IS MORE IMPORTANT THAN THE RIGHT CHANNEL.
- Somewhere inside the brain is a part that is tired of listening to bullshit.
- CHAMPIONS ARE NOT CREATED EQUAL.
- If the race doesn’t suit you, you’ll spend too much time worrying about how well you match up against others.
- You aren’t creating this story—you are uncovering it.
- nothing is clear and obvious without insight, knowledge, and understanding.
- CDM consists of uncovering your brand story, working the information down from its broadest perspective to its tightest definition.
- Focusing on running a race that lines up with your talents and abilities, will allow you to do more, be more, and go further.
- Respect every connection you feel and trust your instincts.
- Tough conversations took place, and while controversy still exists, real change occurred.
- Avoid Analysis Paralysis: When you decide to go, jump in.