I've been heard a lot regarding White Label recently, and one of the online product of us is also having a plan to make it a white label product, targeting couriers industry customer.
What?
Whitelabel is a process to rebrand a product that offered by a company or service provider, and appears as own brand to end consumers. That means the contents are same, but appears with own Logo, theme, slogan etc.
I've heard there are an internet rumour saying that the whole world's sunglasses are coming from same place, but yet it's branded into night market and also Branded items. So, whitelabel?
Why?
It's QUICK strategy to expand your distribution.
In this micro-service trend, everyone is focus in expertise their own knowledge. And a business, there are many small areas it got to covered, instead of getting a team to learn from expertise the certain area, a business decision maker might as well getting a ready products and offer it as part of the product of the business. When there are lots of ready product offering for white label nowadays, this is not so hard to achieve. In this case, you are saving from handling a team just to build this one time product.
Most of the time, a leader intend to build a solution from scratch from own team. However, there is a limited knowledge from a team compare to a company that providing the dedicated products & solution consults. The moment you got point A, the existing industry trend may already towards to point C. Thing goes very fast. And timing is very import - fast.
Brand is a one of the impact to a customer purchase. When things come into brand, it affect if the consumer willing to spend. Of course a better business will have a well prepared review process & team quality.
Example
An online ticketing system - once there is a white label from a ready system, a CS team, it's a ready solution to provide a online ticketing CS services.
Bad things
Most of the time a business may attempt have a customized features / identity. But from white label products, you may get same things as everyone. Slowly the business may try to fit into the products, instead of growing with the initial targets directions. The business will have to bear in mind that, they are the parties that offering the product, not by the white-label-service-provider.
A multi parties solution involve will significantly affecting the income of a products. What's the margin if a business selling a products from a white-labelled product? For short term planning & products, is it just to occupy the market to gain a quick income, or it's a prepare for long term branding mar
Comments:
- Business: What's should we aware to a white label solution?
- Developer: How should we provide a white label solution?
What?
Whitelabel is a process to rebrand a product that offered by a company or service provider, and appears as own brand to end consumers. That means the contents are same, but appears with own Logo, theme, slogan etc.
I've heard there are an internet rumour saying that the whole world's sunglasses are coming from same place, but yet it's branded into night market and also Branded items. So, whitelabel?
Why?
It's QUICK strategy to expand your distribution.
In this micro-service trend, everyone is focus in expertise their own knowledge. And a business, there are many small areas it got to covered, instead of getting a team to learn from expertise the certain area, a business decision maker might as well getting a ready products and offer it as part of the product of the business. When there are lots of ready product offering for white label nowadays, this is not so hard to achieve. In this case, you are saving from handling a team just to build this one time product.
Most of the time, a leader intend to build a solution from scratch from own team. However, there is a limited knowledge from a team compare to a company that providing the dedicated products & solution consults. The moment you got point A, the existing industry trend may already towards to point C. Thing goes very fast. And timing is very import - fast.
Brand is a one of the impact to a customer purchase. When things come into brand, it affect if the consumer willing to spend. Of course a better business will have a well prepared review process & team quality.
Example
An online ticketing system - once there is a white label from a ready system, a CS team, it's a ready solution to provide a online ticketing CS services.
Bad things
Most of the time a business may attempt have a customized features / identity. But from white label products, you may get same things as everyone. Slowly the business may try to fit into the products, instead of growing with the initial targets directions. The business will have to bear in mind that, they are the parties that offering the product, not by the white-label-service-provider.
A multi parties solution involve will significantly affecting the income of a products. What's the margin if a business selling a products from a white-labelled product? For short term planning & products, is it just to occupy the market to gain a quick income, or it's a prepare for long term branding mar
- Business: What's should we aware to a white label solution?
- Developer: How should we provide a white label solution?
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